Launching Innovation

We partnered with CN Bio to produce a captivating series of product launch videos for their revolutionary PhysioMimix Bioavailability Assay Kit. This collaboration allowed us to combine creativity and science, crafting a visually engaging video that highlights the innovation behind this groundbreaking product.

Client

CN Bio

Capabilities

Video Production & Motion Graphics

Challenge

CN Bio sought an engaging and informative way to introduce their PhysioMimix Bioavailability Assay Kit to the market. The goal was to effectively communicate the product's scientific impact while making it visually appealing and accessible to a diverse audience.

Solution

Our team dove into the world of science – lab coats, gloves, and all – to create the first launch video. Filmed over a single day, the video weaves together on-site interviews, dynamic lab footage, and animated brand elements. The result is an energetic and professional presentation that showcases the lab team in action while celebrating the innovative spirit of CN Bio. Congratulations to CN Bio on a successful launch. 🎉

CN Bio presented us a unique challenge, to film the unfilmable. Because the science is microscopic our task was to create a narrative and show the product in use in an engaging way, without actually showing the science itself. Working alongside the team was a delight, it’s always a bonus when you finish a project with a brilliant video and learn something completely new!

Jordan Alexander, Visual Director

De·fine Creative

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