To introduce Centrus’ “3in3” series, which features concise discussions on three topics in three minutes on the third of each month, we designed a high-quality 3D animation. The intro showcases a wax seal with Centrus’ logo elegantly landing on a letter to seal the envelope, symbolizing authority and sophistication. Our team handled every step from storyboard development and animatics to scene lighting, texturing, and rendering, resulting in a polished animation that serves as a memorable opening for the series.
Client
Centrus Financial Advisors
Capabilities
Creative direction & Animation
Challenge
The primary challenge was to create a visually compelling and symbolically powerful animation that conveyed Centrus’ brand identity in a brief and impactful intro. Capturing the authentic look of a wax seal and its interaction with the envelope required precision in texturing and lighting. Additionally, the intro needed to feel sophisticated yet dynamic, setting the tone for the “3in3” series’ informative and authoritative content.
Solution
Our team approached this by carefully storyboarding the animation to capture the desired flow and impact. After creating an animated storyboard to refine the timing and movement, we textured and lit the scene to mimic the richness and depth of real wax. Using high-resolution rendering, we achieved a realistic, high-quality finish that represents Centrus’ brand with sophistication and style. The final result is a sleek, memorable animation intro that effectively aligns with the tone and purpose of the 3in3 series.