As a significant project for HAGS, the playground launch needed to be captured with energy and precision. The goal was to create a suite of engaging content that highlighted the playground’s design, immersive play experience, and its integration within the park’s surroundings. This content needed to serve multiple purposes, including social media marketing, paid advertising, and sales efforts.

To bring the project to life, Define Creative employed a multi-faceted production approach:

• Aerial cinematography using a highly dynamic FPV drone to create an immersive fly-through experience, complemented by traditional aerial shots capturing the playground in its environment.
  

• Ground-level storytelling through a main park launch film and shorter social media edits to maximize engagement across platforms.
  

• Child’s-eye perspective using a GoPro to authentically showcase the playground from a user’s viewpoint.
  

• Professional photography to support HAGS’ marketing and promotional efforts with high-quality visuals.

The result was a compelling visual package that has been instrumental in HAGS' marketing campaigns. The content has been widely utilized across social media, paid advertising, and sales presentations, effectively showcasing the playground’s impact and drawing attention to HAGS' innovative designs.

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📌 Read more about what HAGS had to say: HAGS Aberdeen Case Study