The primary challenge was organising and presenting ATL's content in a way that resonated with their target audience, many of whom were not regular website users.

Additionally, ATL's visual identity needed a light sprucing, making it essential to define how their look would portray their values and goals before translating them into an effective online presence.

Through a strategy session, we helped ATL uncover their core identity and set clear business objectives. We followed this up with a detailed analysis and created a well-structured sitemap, wireframes, and page designs that prioritised ease of use and content accessibility. The resulting website not only reinforced ATL’s brand but also contributed to their revenue growth, as their online presence played a key role in reaching a wider audience.