Collaborating with ESPN and Paragon Marketing Group on the AXE Euro Tour, we captured dynamic content for the tour’s European leg. The California Basketball Club, featuring Bronny and Bryce James, Justin Pippen, and Ashton Hardaway, played games in London, Paris, and Rome, and we were there to document the action.
Client
Paragon Marketing / ESPN
Capabilities
Video Production
Challenge
The challenge was to capture high-quality, engaging footage of multiple fast-paced basketball games across three major European cities. With high-profile athletes like LeBron James' sons on the court, the content needed to reflect the intensity and excitement of the matches, while meeting ESPN’s high production standards.
Solution
We were on-site across multiple locations across Europe to shoot captivating footage that highlighted the talent and energy of the California Basketball Club throughout the AXE Euro Tour. Working closely with Paragon Marketing Group, we successfully captured cinematic sports content that brought the thrill of the games to life. The footage was featured on ESPN platforms, amplifying the tour’s impact and showcasing some of the next generation’s brightest basketball stars.
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