We worked with Kia UK for a PR shoot aimed at capturing electric vehicle drivers as they explored how to extend their range by driving more economically. The resulting imagery, paired with a press release, was successfully picked up by several major publications, including The Sunday Times.
Client
Kia
Capabilities
Photography
Challenge
The challenge was to create captivating images that effectively communicated the benefits of driving economically in electric vehicles, particularly highlighting the extended range between charges. Additionally, capturing both the interior and exterior of the vehicles in a visually appealing way required careful consideration of lighting and lens selection.
Solution
We deployed a super wide 14mm lens to capture dynamic shots of the vehicle interiors, providing a comprehensive view of the EV experience. Fortunately, the overcast day provided soft, diffused lighting, allowing us to achieve clear and striking imagery. These high-quality photos were instrumental in enhancing the press release and gaining traction across multiple media outlets.
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