Crafting Inclusivity Amidst Tight Criteria

The task at hand was to create a campaign with broad appeal while adhering to specific criteria. Within these confines, the theme and collateral had to resonate locally and encourage community participation. The challenges included establishing a visual style, connecting with a diverse audience, engaging the community in activities like sending anonymous postcards, ensuring accessibility for all, and maintaining a non-denominational approach.

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A Heartfelt, Inclusive Winter Festivity

Undaunted by the challenge, we crafted a warm, festive campaign that extended across various platforms. Our goal was to unite the community through an emotionally resonant experience, addressing winter loneliness by inspiring residents to share warm messages.

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To convey the council's campaign effectively to a wide demographic, we had to define a consistent tone and feel. This was a nuanced task, requiring a delicate balance between the campaign identity and the existing brand language of the council. Our solution was to conceptualise a non-denominational, warm winter festive campaign that bridged generational gaps and infused the brand with a seasonal spirit.

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