We developed a comprehensive set of brand guidelines for Universities USA, a higher education pathways provider. Tasked with reflecting the prestigious background of their parent company, Cambridge Education Group, we aimed to create a brand identity that resonated with the American audience while preserving the esteemed reputation of the Cambridge education system.
Client
Cambridge Education Group
Capabilities
Graphic Design, Brand Identity, Visual Identity
Challenge
The key challenge was to craft a brand identity that effectively "Americanized" the Cambridge Education Group's prestigious heritage. The new brand needed to appeal to the US market and align with local expectations, all while maintaining the high standards and prestige associated with the Cambridge name.
Solution
We addressed this challenge by designing brand guidelines that merged the distinguished qualities of the Cambridge education system with elements tailored to the US audience. The guidelines provided a clear framework for maintaining the prestigious image of Cambridge while incorporating localized elements that resonated with American students and educational institutions. This approach ensured a seamless blend of global prestige and local relevance, reinforcing the brand’s credibility and appeal.
Matthew Garrett, Design Director
De·fine Creative
info@define-creative.co.uk
01223 903040
