Each department of the team had a clear picture of their identity, however when Chronicle Software come together as a whole it needed some more cohesion around its brand identity. They needed guidance in aligning their strengths with their business goals and establishing a strategic roadmap to ensure they could achieve their objectives effectively.

We facilitated a brand and marketing strategy session that helped Chronicle Software identify their core challenges and uncover their unique strengths. Through collaborative discussions and analysis, we developed a tailored roadmap that outlined specific actions to help them reach their goals. This strategic plan provided clear direction and actionable steps, giving Chronicle Software confidence in their brand identity and a focused approach to achieving future success.

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Additionally, we created a detailed analysis document that captured the key points raised during the session, offering our creative and professional insights on which issues should be prioritised. We also included a selection of quick wins to help Chronicle Software build momentum and start making progress immediately.