We undertook a full rebrand for Active Play Education (previously All4Sports), encompassing every element from the creation of a brand book and visual identity guide to photography, videography, website design, and illustration. This comprehensive approach helped the company reconnect with their core purpose and rediscover what drives their work, resulting in a revitalised brand that more clearly reflects their values and mission.
Client
Active Play
Capabilities
Brand Strategy, Brand Identity, Visual Identity System, Website Design, Illustration, Social Media & more
Challenge
The challenge was to guide Active Play Education through a journey of self-discovery, helping them understand and define the small yet crucial aspects that set them apart. This process required deep reflection and insight to ensure their rebrand aligned with their purpose, while also creating a cohesive and engaging visual identity across all platforms.
Solution
Through strategic questioning and thoughtful exploration, we helped Active Play Education uncover the key elements that define their unique value. We translated these insights into a full rebrand, creating a unified visual identity, brand book, and a suite of content including photography, videography, and a new website. This redefined brand not only sharpened their identity but also paved a clearer path to success, providing them with the tools and confidence to move forward.
Laurence Maskell, Owner & Head Coach
Active Play Education