Enriching children’s lives at school and beyond.

We undertook a full rebrand for Active Play Education (previously All4Sports), encompassing every element from the creation of a brand book and visual identity guide to photography, videography, website design, and illustration. This comprehensive approach helped the company reconnect with their core purpose and rediscover what drives their work, resulting in a revitalised brand that more clearly reflects their values and mission.

Client

Active Play

Capabilities

Brand Strategy, Brand Identity, Visual Identity System, Website Design, Illustration, Social Media & more

Challenge

The challenge was to guide Active Play Education through a journey of self-discovery, helping them understand and define the small yet crucial aspects that set them apart. This process required deep reflection and insight to ensure their rebrand aligned with their purpose, while also creating a cohesive and engaging visual identity across all platforms.

Solution

Through strategic questioning and thoughtful exploration, we helped Active Play Education uncover the key elements that define their unique value. We translated these insights into a full rebrand, creating a unified visual identity, brand book, and a suite of content including photography, videography, and a new website. This redefined brand not only sharpened their identity but also paved a clearer path to success, providing them with the tools and confidence to move forward.

“The attention to detail from the very first meeting was excellent - Define Creative really took their time to know and understand my business and its needs.”

Laurence Maskell, Owner & Head Coach

Active Play Education

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