We were tasked with creating a comprehensive visual identity for a property development project, with a focus on architecture. Our work spanned across multiple design elements, including visual identity design, brochure design, hoarding design, and map design. The aim was to capture the essence of the development's modern and sustainable architecture while incorporating a touch of royal heritage.
Client
Box Partnership / Designer London Developments
Capabilities
Creative Direction, Visual Identity Design, Map Design & Brochure Design
Challenge
The challenge was to build a cohesive visual identity that reflected both the physical architecture and the development's underlying themes of sustainability and sophistication. The design needed to incorporate key architectural features such as curved roofs and natural elements like grasses, while also conveying a premium, classy feel in line with the development's royal heritage.
Solution
We crafted a visual identity system that seamlessly blended the architectural features of the property with a refined, environmentally conscious design. Drawing inspiration from the development’s curved roofs and natural surroundings, we developed a sophisticated color palette, elegant logo type, and modern yet stylish brand elements. This cohesive visual identity brought together a sense of class and sustainability, resulting in a premium brand experience showcased across brochures, hoardings, maps, and other marketing materials.
Matthew Garrett – Design Director
De·fine Creative
info@define-creative.co.uk
01223 903040
